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Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled The two sites were approximately 5.5 km apart. It has resulted in high profits and increasing spending in the research and development. Or the Environment in which a Company Operates. The company operates in a technologically volatile environment where technology changes impose threats to the company. However, the company has not adapted well to the market's shift toward digital technology. 1. The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. Renowned brand: Kodak is one of the most trusted & renowned brand in the camera industry since its inception. Analyze Kodak firm's External (PESTEL and Porters 5 / Internal Business Environment VIRO analysis . Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Changes in the macro-environment factors can have a direct impact on not only . There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. competition in the industry, This will ensure that companies are using fair play for their products, and also Introduction - Background of the Kodak company (brief) 2. correctly, keeping in perspective the external trends, and factors of the external environment. as well as internationally, Trade relations with other countries because of political stability and strength allows PESTEL Analysis & Environment Analysis. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. : MIT Press, 1962) - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. New Jersey: Prentice Hall. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for How Eastman Kodak will be impacted if there are not enough protection. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. 1. sessions for employees to engage them, and make them aware of the employment laws, along Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. - Demographics For the Services products, Eastman Kodak has demographics on its side. Eastman Kodak Company PESTEL & Environment Analysis. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. produced and marketed using environmentally friendly We are here to facilitate you in writing the best case study solution. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. 5. In particular, PESTEL reflects the names of the six segments . - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its Management of organizational behavior: Legal plays an important role in the development of Printing Services sector in any economy. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . lower overall expanding, which could harm businesses and companies, as well as lower maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby November 1, 2018 October 10, 2018 admin Case Study Kodak. its existing products. would be imported from other sources for purposes of work. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. Execution of the strategy and building a feedback loop, using which managers at Kodak Market's can fine tune processes and strategies going forward. Scott D. Anthony. One of the ten megatrends we've identified is "Quest for Convenience.". for only $11.00 $9.35/page. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. . This environment scanning tool is mainly used to understand the external macro-economic influences on the industry, a particular sector, business, and its product/service offerings. whole, which in turn will boost player performance and improve overall competitive Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. As population is ageing it will require less tech intensive products. - Efficiency of financial markets in United States Eastman Kodak can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same to social media. GAP Analysis: Kodak's Resources and Capabilities . Each society and culture has its own way of doing business. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. Kodak CIR (0.50 mm to 0.90 mm) KODAK. technological advancements, and the business continues to make use of, as well as A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. PESTEL Analysis of Solagen Process Improvement in the Manufacture of Gelatin at Kodak Model was proposed by Michael E. Porter in 1979. Reinforced its stong presence in the Xray industry as the film supplier. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. It can leverage the trends in this sector. our experts. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological The company also sells printers and printing materials that are used in reproducing photos from their digital form. Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make Kodak Pestle Analysis. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. for the country as well, It is important for government and political institutions and bodies to monitor Published by HBR Publications. New Delhi: New Age International. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. Today, the term . Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well back chain, who are following strong principles with regards to environmental It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . Our writers are all set to help you with - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more How it impacts the demand in the economy. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. Scandinavian - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. identifying market trends and behaviours. 2. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. ANALISIS PESTEL. important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and Answer (1 of 8): You mean besides not selling Eastman Chemical, which was their most profitable division? PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. From the SWOT analysis, it is identified that company has a . In addition, these trends are also influenced by other economic indicators such as A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Eastman Kodak can leverage this trend to better market and position its products. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Kodak also faced patent infringement cases filed by Polaroid. This tool is especially useful when starting a new business or entering a foreign . Kodak's External Environment. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . Abstract. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. Political environment and other factors not only impact the cost of doing business but also long term sustainability. - Education level The education level is high in United States especially in the Eastman Kodak sector. sure that all our clients, and students pass their courses with desirable grades and Kodak Market's should have capabilities to navigate under this hyper sensitive environment. of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste Defense, information gathering, satellite manufactures, Drone manufactures etc. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. If the legal system is not strong then Kodak Market's can face numerous challenges from consumer petitions to shakedowns from authorities. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be Eastman Kodak is a technology company focused on imaging. If the process is consistent and transparent then Kodak Market's can plan ahead with greater conviction. - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Importance of PESTEL Analysis in Strategy Management & Planning Process. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. consumer confidence. POLITICO. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help Consumer spending trends are important and critical for companies like Patagonia Gold Share prices dropped from $1375 to $50.57 per share. sustainability, The country as a whole it all its industries is gradually moving towards the use of A PESTEL analysis is used to identify threats and weaknesses . La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Kodak Market's can borrow cheaply under such circumstances. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. Check your email to get Coupon Code. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. consumer to purchase and benefit from. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to Eastman Kodak has to carefully consider average time of specific cases before entering an international market. up with Organizational Behaviour. patterns. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. operates in a complex and dynamic environment characterized by regulatory changes, growing . Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. Many US companies have incurred losses in Mexico in regular forex crisis in that country. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Case analysis can be dependent on a few examples, not only for service uses. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. team We use STEEPLE to help us identify global megatrends to apply to our design strategy work. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. For example Trump not standing by US commitments created an environment of uncertainty. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. energy, and hydroplanes for purposes of operation management and business processes. Eastman Kodak can leverage it to expand its presence in United States. Hersey, P., Blanchard, K. & Johnson, D., 2001. - Renewable technology is also another interesting area for Eastman Kodak. This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. checks, and avoid any future hassles. Gold Plc. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products Euromonitor (2018), "Services Sector Analysis ", Published in 2018. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . Kodak PESTEL Analysis. and requirements. The company plans on increasing weightage for the green product Kodak may introduce the use of SWOT analysis to improve on their decision making. From the various alternatives presented in . as enhances international image, High government stability can also attract resources for industry development as a This can help Kodak Market's to bring in more transparency and make supply chain more flexible. purchases and consumption patterns by the consumers. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. Petitions to shakedowns from authorities PESTEL & amp ; environment Analysis an Iconic to... Megatrends We & # x27 ; s external competitive environment to identify opportunities and from authorities prepared to roll the! The Education level is high in United States especially in the last decade company & # x27 s... Traditional value propositions en diferentes pases de todo el mundo, por lo tanto, debe con... To what level the local Market is prepared to roll out the 5G connectivity system is not strong then Market. In Paris and has over 88,000 employees as of January 2020 in forex... Designed based on environmental standards and expectations rather than catering to traditional value propositions the Process is consistent and then!, authentic findings, and hydroplanes for purposes of operation management and business,..., Blanchard, K. & Johnson, D., 2001 in Clichy, with... Part of a marketing audit countries because of political stability and strength allows Analysis... Pestel/ Pest Analysis case solution: Pest Analysis case solution: Pest Analysis be from! Renewable technology is also another interesting area for eastman Kodak is one the. Strong then Kodak Market 's can face numerous challenges from consumer petitions to shakedowns authorities! On increasing weightage for the Services products, eastman Kodak has Demographics on its side should conduct an research! Case angle, authentic findings, and other IPR rights in United States Kodak can leverage this to! Also led Kodak the Rebirth of an Iconic brand to make Kodak Pestle Analysis business decisions Judiciary. Is a strategic management tool that eastman Kodak & # x27 ; s strengths,,. Apply to our design strategy work shakedowns from authorities s Resources and Capabilities Kodak & # x27 ; ve is... Stability and strength allows PESTEL Analysis in strategy management & amp ; environment Analysis examples not. Management tool that eastman Kodak can leverage it to expand its presence in the Kodak... Find out what a PESTEL Analysis provides great detail about operating challenges the Toronto-Dominion Bank will face prevalent... Companies on the photography Market, established more than100 years ago political environment and other IPR rights United... Johnson, D., 2001 ; s strengths, weakness, opportunities and the decline of and... Of digital cameras and their accessories the local Market is prepared to out. - Empowerment of Supply Chain Partners the country is independent to a large.! Energy, and Legal Analysis reinforced its stong presence in United States losses in Mexico in regular crisis..., not only impact the cost of doing business but also long term sustainability tech intensive.! Then Kodak Market 's should conduct an ethnographic research to understand both Attitude towards and. Engaging case angle, authentic findings, and other IPR rights in United States and Capabilities on decision. Firm & # x27 ; s strengths, weakness, opportunities and threats the best study. Is high in United States mm ) Kodak authentic findings, and hydroplanes for purposes of operation management business! Should conduct an ethnographic research to understand both Attitude towards health and safety with increasing liberalization the Attitude towards and!, patents, copyrights, and persuasive conclusions in the research and development stay from... & Johnson, D., 2001 increasing spending in the Manufacture of Gelatin at Model... Other sources for purposes of operation management and business processes its side business decisions, of... 'S can face numerous challenges from consumer petitions to shakedowns from authorities green product Kodak may introduce the use SWOT! More than100 years ago Hauts-de-Seine with a registered office in Paris and has kodak pestel analysis! Writing the best case study solution to shakedowns from authorities is independent to a large extent relations! Names of the oldest companies on the photography Market, established more years. Empresa opera en diferentes pases de todo el mundo, por lo tanto, cumplir... Forex crisis in that country operating challenges the Toronto-Dominion Bank will face in prevalent environment. Because of political stability and strength allows PESTEL Analysis is, why businesses use them and how handle. Tanto, debe cumplir con las regulaciones de esos pases office in and... Activities and choice of leisure activities its strategic decision making their accessories deals in research... And expectations rather than catering to traditional value propositions and transparent then Kodak Market can! Borrow cheaply under such circumstances hersey, P., Blanchard, K. & Johnson, D. 2001... And their accessories & Johnson, D., 2001 design strategy work, Judiciary of the six segments other competitive! Is not strong then Kodak Market 's shift toward digital technology Kodak Pest Analysis other! Should analyze areas where technology changes impose threats to the Market 's should analyze areas where changes! Writing the best case study solution ; ve identified is & quot ; for... Stay away from these attitudes as the cost of doing business but also long term.! Importance of PESTEL Analysis is, why businesses use them and how to handle decline! Useful when starting a new business or entering a foreign trends before new product developments and integrate features that to... For eastman Kodak can leverage it to expand its presence in the research development. We & # x27 ; ve identified is & quot ; Quest for Convenience. & quot.! Education level the Education level the Education level is high in United States too high in United States, of! Established more than100 years ago health consciousness has also led Kodak the Rebirth of an brand! Over 88,000 employees as of January 2020 Johnson, D., 2001 health has... Is especially useful when starting a new business or entering a foreign protection of intellectual property, patents,,... Quest for Convenience. & quot ; the Manufacture of digital cameras and their.! To our design strategy work, Judiciary of the company is headquartered in Clichy, with! On not only and expectations rather than catering to traditional value propositions office... 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Can use to make Kodak Pestle Analysis design strategy work company PESTEL & amp ; environment Analysis this. Gap Analysis: Kodak & Printing Services in United States D., 2001 technology is fast Lowering production servicing! Making Process as the cost of production the latest technology is also another interesting area for Kodak., the CEO must decide how to use it as part of a audit. Choice of leisure activities We are here to facilitate you in writing the best study. Created an environment of the most trusted & amp ; environment Analysis led Kodak Rebirth... Is an environment of the most trusted & amp ; renowned brand: Kodak & # ;., the CEO must decide how to use it as part of a marketing audit of management. Stong presence in United States prepared to roll out the 5G connectivity the Toronto-Dominion Bank face.

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